Why are we doing this?


Thanks to comfortable and trendy clothing, LA FENNEK is the only Urban Chic ally that accompanies righteous and rebellious souls in their daily lives.
The brand was created in Paris, but LA FENNEK is a citizen of the world.
LA FENNEK's mission is to empower women all over the world ✊

Why LA FENNEK?

THE FENNEK

because the New World is conjugated in the feminine, LA FENNEK is used in the feminine!

THE FENNEK

because, just like the animal - the fennec fox* - which physically evolved to survive in the hostile environment of the Sahara, women have constantly adapted to combat male domination.

THE FENNEK

is revisited with a K for a modern and transgressive touch. A symbol of modernity for LA FENNEK, the β€œK” nevertheless draws its inspiration from mythology, embodying strength and resilience. Like the fennec fox, a small desert fox, women have always had to adapt and survive in hostile environments.

The β€œK” is our tribute to this timeless feminine power ♾️ To all those who, like the mythical goddesses, transform adversity into strength and redefine the rules of the game 🌟

*The smallest known canid on Earth lives in the world's largest hot desert, the Sahara. Scientifically called Vulpes zerda , the fennec fox is a sociable animal that lives in groups.

With its huge ears and its sandy-colored coat, which gives it the name "sand fox" - the same one that inspired the character of the fox in Saint-ExupΓ©ry's The Little Prince - the fennec fox has easily adapted to a seemingly hostile natural environment, because "it only sees clearly with its heart."

Its fur, ears, and kidney function are adapted to the physical conditions of the desert: extreme temperatures and water scarcity. Its ears also serve as a ventilation and blood cooling system, helping it withstand the extreme desert climate.